ACTOGETHER FIFA WHO

Client: FIFA and WHO
Television and Social Media campaign promoting equitable access to the vaccines during the Covid-19 pandemic. The campaign ran during the FIFA Arab Cup and again during the FIFA Club World Cup.

We delivered over 100 video assets in total, in both English and Arabic, including a 30 second broadcast TV advert, a 90 second hero film for social media and a a half dozen 15 second videos in 16:9 and 1:1 (featuring the captains of the Club World Cup and Arab Cup teams).

The campaign ran on television and across social media and outdoor, across the Middle East, throughout the tournaments.

Short social video featuring Chelsea FC captain Cesar Azpilicueta.

Full-length Hero video for social media.

30 second version for broadcast and in-venue distribution in English and Arabic

All films were produced in English and Arabic.