Football Unites the world - CAMPAIGN

Client: FIFA
Campaign: Football Unites the World

Nothing brings the world together quite like this sport. It has a special power to unite people, to bring them together in hope, joy, passion, and love.

FIFA launched its Football Unites the World campaign at the kick-off to the World Cup November 2022.

All told, the campaign was shot in 12 cities and consisted of nearly 100 video deliverables.

Featuring the brightest stars of the sport, a main campaign film was released on socials and World Cup venues. This was followed by 30 second and 15 second TV commercials that were broadcast in 150+ countries, and dozens of social versions across all platforms, follow on films featuring other stars and legends and user generated content from around the globe.

9:16 15’ Socials