A new idea, a new format
The first FIFA Club World Cup, pitting the biggest clubs in the world against each other, across 12 stadiums. When do you get to see match ups like the European powerhouse Bayern Munich taking on the mighty Boca Juniors?
Our brief here was to promote the tournament and drive tickets sales. We produced a series of Player Promo videos aimed for use on US television programs (magazine shows, panel shows, morning talk shows, etc) targeted at specific geographic markets. In total there were sixteen different players and managers profiled and edits for different venues.
Venue specific videos were also created to play at events in stadiums ahead of the tournament. The video below was delivered to Atlanta’s Mercedes-Benz Stadium, where it played in their ring-like “Halo” screen repeated four times.