Football Unites the World - Club World Cup
Football Unites the World is the brand promise of FIFA. It speaks to the power of this game to bring people together, like nothing else.
First launched at FIFA World Cup 2022 in Qatar, the campaign now spans two Men’s World Cups, the FIFA Women’s World Cup, and the FIFA Club World Cup in 2025.
Our work for the campaign includes multiple TV spots, shown in over 200 countries, social versions in multiple languages, and longer-form versions - all featuring the greatest men and women to play the game, past and present.
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