Stand Up. Show Up.
The Global Stand Against Racism is FIFA’s worldwide initiative to combat all forms of racism in football through a zero-tolerance approach.
Leveraging international Player Access Days to shoot interviews and scripted material, we have been engaged to create campaign content shared with broadcasters and played online and in stadium during major FIFA tournaments, including the FIFA World Cup 2026.
In addition, as part of the campaign we produced videos for the No Racism Toolkit which was shared with global partners to provide resources to help combat racism.
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